Your store is
a machine. Let's
make it sell.

The Challenge

The product story was simple - one serum, one nightly step - but the interface didn't behave like it. The PDP led with price and options before explaining what the product does or why it works, so ingredient-literate buyers had no reason to trust it before deciding.

The ritual (cleanse → apply → seal) existed only as marketing copy, not as a guided on-page flow, and subscription vs. one-time purchase competed for attention instead of defaulting toward retention.

Nothing in the layout signalled "one smart product" — it read like every other multi-step routine it was meant to replace.

What We Did

Restructured the PDP hierarchy so mechanism comes before price: hero states the outcome ("your skin rebuilds while you rest"), followed by an ingredient-first section (GHK-Cu, squalane) before the buy box.

Turned the three-step ritual into an actual scannable UI module — numbered, expandable, sitting right where a buyer would hesitate — instead of leaving it as body copy. Rebuilt the purchase panel so Subscribe & Save is the pre-selected, visually dominant choice, with the one-time option demoted but still one tap away. Carried the same dark, high-contrast component system (nav, cards, buttons) across mobile and desktop so the experience holds together as one interface, not a set of disconnected marketing screens.